[E-marketing] Case5 Jewellworld.com -- Question 3

3.    What other directions could Jewellworld.com explore but not?

Ans:

Basically, Jewellworld.com tends to be a traditional jewellery company now.  We suggest it could consider to affiliate with other related corporations to increase its fashionable image, to segment different markets to appeal more consumer base and to expand its marketplace to more countries. Let’s take a look at more details as follows:

 

1)   Affiliate with other industries. As jewellery is the emblem of power and status of a person, jewellworld.com can do some affiliation with other products to create the precious and fashionable market. Here are some examples.

i.               Clothing

ii.             Leather, ex: belt, bags

iii.            Watches

iv.           Accessories for men and women

v.             Other products in our daily lives, such as 3C products such as computers, cell phones and dinnerware, etc.

 

2)   Segment market through different product lines by different designs. Here are some classified suggestions.

i.               Age

ii.             Gender

iii.            Social and economic status

iv.           Price

v.             Festivals, like mother’s day, Christmas, New year, etc.

vi.           Personal anniversaries, like wedding, birthday, graduations, etc.

vii.          Other specific groups

 

3)   Expand the market in either Chinese living area or not and try to change the products’ design and style to fit some non-Chinese descents.