[E-marketing] Case5 Jewellworld.com -- Question 4

4.    Evaluate the options presented in the case.  Is there any other meaningful options?

Ans:

According to the case, there are two options. IT support and re-packaging the web-based services, which is easy to be copied for the former, but not for the latter. Besides, Jewellworld is a jewellery store, but not a IT store. It should keep its core value on re-packaging jewellery services and try to provide a higher level of customized services, to segment the different customers and different geographic areas to make itself as a jewellery market leader. Since no sufficient human resources, we don’t suggest Jewellworld to support on-site IT services but could consider offering round-the-clock support hotline.

Except the options for B2B services, Jewellworld could consider B2C model to involve the one-to-one market and create more opportunities for the jewellery industry. Some additional services are addressed as follows:

 

1)   Provide direct services and customized orders between jewellers and customers.

2)   Provide latest jewellery design or exhibit information, jewellery purchasing knowledge, price lists, etc..

3)   Conduct some seasoning festival product events or exhibitions.

4)   Provide online shopping, ordering and transactions.

5)   Charge commissions from co-operations when transactions are counted, to increase its profits.

6)   Provide the recycle and redesign services for old jewellery.

7)   Provide secondhand jewellery auction market.

8)   Provide the preserving knowledge of the jewellery.