E-Marketing Case Study #1 (Netflix) -- Question 4

4.    As you examine each major shift in Netflix’s strategy, what might have been an assumptions checklist that they might have used each stage?  What assumptions checklist might you use for VOD?

 

Netflix’s assumptions checklist: 

1)   receiving time ( strongly connected with the consumers’ satisfaction)

2)   viewing time

3)   rental fees

4)   no. of movies at once (selection)

5)   convenience for consumers to return videos

6)   customer’s preference to the movies

7)   variety of movies

8)   dynamic recommendation system

9)   cost

10)    shelf space

11)     equivalent turnaround time and network effect

 

Assumption checklist for VOD:

1)   clearly identify the target audience

2)   right of getting a movie and distribute it

3)   transmission speed of the movie

4)   quality of the image

5)   viewing fee

6)   viewing time ( strongly connected with the viewing fee.  For example, should consumers be charge double fee if they view a movie twice?)

7)   customer’s preference

8)   movies selection

9)   recommendation system to stimulate customers to rent

10)   customer’s satisfaction ( to evaluate the whole system and get the water tank warm)