3. What's your suggestion for Mary Kay to go online?
Ans:
In our opinion, MK should recognize and accept the fact that the Internet is the trend, and IT is crucial to it company development. Even if some advanced technology is needed to practice, MK should by all means reduce the contradiction with beauty consultants and rearrange the positioning of consultants, the Internet, and other devices.
Another essential issue is to attract new consumers while maintaining the old ones’ loyalty. There should be some new and interesting marketing strategy to receive more market visibility. We suggest MK work with online shopping centers to acquire more young and fresh consumers.
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